Our Team
Born in the Snow. Driven by the Force.
Skiing is more than a sport — it is an exploration of a way of life. We believe the mountains teach us not just technique, but courage, focus, and team spirit.
A ski community with warmth, professionalism, and a sense of belonging.
SnowForce was born from a love of skiing and the desire to share the freedom of the snow with more people. Every departure becomes a journey of self-discovery and self-transcendence.
Core Team
Founder & CEO
Charles
Snow Years: 5Founder of SnowForce. Passionate about skiing and exploration, with a talent for resource integration and team building. Dedicated to building a professional, warm, and welcoming ski community.
VP
Sunny
Snow Years: 10Has skied at resorts around the world. Brings rich operations management experience and strategic thinking, leading the team to push boundaries and build a professional, warm, and welcoming ski community.
Marketing Manager
William
Snow Years: 3Connecting passion with creativity, delivering value through content. Specializes in brand promotion and content planning, helping more people experience the joy of skiing and bringing SnowForce's story to a wider audience.
CTO
Harry
Snow Years: 5Serving passion through technology, connecting every rider through innovation. Leads overall technical R&D for the website, mini-program, and app, focusing on digital product design, system architecture, and platform building.
Founding Principles
Passion-Driven
Start from a love of skiing and create value through passion.
Community First
Build a ski community culture with a real sense of belonging.
Safety & Professionalism
Safety first, professionalism as the foundation — every trip is one you can trust.
Growth Together
Grow together, explore together, create more possibilities together.
Brand Vision
To make SnowForce the spiritual home of every skier.